Unlimit Love | Mahindra Electric Origin SUVs

Our story begins with love at first sight.

Introducing Mahindra’s Electric Origin SUVs: the revolutionary BE 6 and XEV 9E. These aren’t just vehicles; they’re protagonists in a story of unbounded passion, unmatchable performance, and unlimited indulgence. When design defies conventions, when performance knows no rival, when technology and luxury go beyond imagination—what remains is pure, limitless love. With the BE 6, we redefine Unlimit Performance. It’s a powerhouse of electrifying speed, precision, and strength. With the XEV 9E, we embody Unlimit Luxury. Every detail whispers sophistication, every feature promises indulgence. These SUVs are built to Unlimit everything: styling, comfort, innovation—and most importantly, your love for driving. The Unlimit Love campaign was conceptualized by FCB Interface.