The Second Question
SMART Bazaar
Pujo, a centuries’ old Indian festival, is celebrated by 104+ million people in India alone. The idols venerated in the celebrations are considered incomplete if made without the soil freely given by sex workers. While they’re needed to make the idol sacred (with the soil given), they’re considered to be impure to attend the celebrations of the same idol.
We highlighted this injustice. Every year sex workers are asked only one question – “May I have some soil?”
This year the campaign provoked people to invite them by asking the second question – “Will you join us?”
1 Bronze | One Show Abby
1 Shorty Award
1 Gold | DIGIXX Award
Grand Prix | 2024
India's first GOLD in Industry Craft Category | 32 Lions | 2016- 2023
PR Specialist Agency of the Year | 2022 & 2023 | 89 metals
Direct Specialist Agency of the Year | 2022 & 2023
International AOY | 2022
South Asia Influencer Marketing AOY 2022
Influencer Marketing AOY 2022
India's First Fusion Pencil
1 Grand Clio
Digital AOY 2023