Celebrate Large | Royal Stag

Celebrate Large | Royal Stag | FCB India

Conceptualized by FCB India, Royal Stag Packaged Drinking Water unveiled a new campaign #CelebrateLarge. The campaign showcases how today’s youth want to infuse different festive celebrations with their unique style and energy. The campaign tagline – Generation Large ka Celebration Large, weaves this desire of the young generation with the brand’s Live It Large philosophy. The campaign features India’s T20 cricket captain Suryakumar Yadav and is an engagement-led 360 campaign, including an interactive AI film, an innovative AR-enabled festive canvas, and a chance to celebrate with the Indian cricketer.

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