Leadership.

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Kulvinder Ahluwalia

Chief Executive Officer, FCB Ulka

Kulvinder ‘Kulvie’ Ahluwalia took over as CEO of FCB Ulka in the challenging pandemic period in 2021. A lifer in the Agency, he joined FCB Ulka as a Management Trainee – a part of the Star 1 batch 1996. 

Through the years, he has grown along with the Agency and its clients. The philosophy he lives by is the agency’s cornerstone – that of long-term partnerships. Hence, it’s not surprising that some of the clients have been working with FCB Ulka for decades – Amul, ITC Foods, Tata Motors, Nerolac, IndianOil Corporation, and ICICI Bank and have also added many clients in recent years, such as Tata AIA Life Insurance, Reliance Smart, SBI Life Insurance, Shoppers Stop and many more.

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