Inside FCB/SIX’s Indian Ambitions
Published on
11 July, 2023
Chief business officer Ankit Banga talks to LBB’s Laura Swinton about his dream to build FCB/SIX India into an Indian Centre of excellence
I think India was a natural business expansion for FCB/SIX,” reflects chief business officer Ankit Banga. For FCB’s creative, data, and CRM agency, India, with its vast market and well-established FCB presence, makes sense as the next step in FCB/SIX’s global expansion, which saw it open its doors in Brazil in 2021 and the UK in 2022.
But, says Ankit, the ‘catalyst in this whole conversation’ was FCB’s acquisition of a majority stake in digital agency Kinnect this year after an award-winning partnership with FCB.
Link: https://www.lbbonline.com/news/inside-fcbsixs-indian-ambitions
