In a rapidly changing world, the idea is sacred
Published on
14 January, 2025
The world of advertising is a high-speed train with no brakes, hurtling forward on tracks that are being laid in real time. Sometimes those tracks are made of solid steel. Sometimes they’re made of spaghetti. The trick is to make the passengers stay on the train by thrilling them, entertaining them; and in that process, they hopefully want to buy your product.
