Leadership.

Abhinav Kaushik

Abhinav is the President of FCB India. He is a passionate brand marketing leader with a multi-dimensional experience of 23 years in the areas of – sales, account management, brand management, strategic planning, understanding consumer behaviour, brand positioning, developing high-visibility integrated marketing communication, creating full-funnel creative, digital & performance solutions, new business development, leading teams with P&L responsibility and stewarding diverse gamut of brands to positions of strength. In his current capacity and role, he is leading the operations of the FCB India with full ownership for all the brands, businesses, collaborations and cross-pollination with partners within the FCB Group. In his past role, he was heading Taproot Dentsu in India as an Executive Vice President & Head of Office. He was in-charge of both the Taproot offices in Delhi & Mumbai – with a clear onus of running the agency and ensuring business & creative excellence. He has worked across multiple categories with in-depth expertise of stewarding some of the biggest brands across – FMCG, Beverages, Telecom, Consumer Electronics, White goods, IT/Software, Automotive, Education, Paints, Lubricants, Finance and Tobacco. Some of the brands that he has contributed to, include – Airtel, Honda Cars, Honda Motorcycles & Scooters, Glaxo SmithKline (GSK), Microsoft, GE, SBI, Sony, Dabur, Pizza Hut, Aditya Birla Fashion & Retail, NIIT, Dulux, Shell, Oppo, Canon, Jack & Jones, Dainik Bhaskar, Nokia, Toshiba, Godfrey Phillips (GPI), JCB, Indiatimes, AIWA, Revlon, Indian School of Business, Milklane, Paras, Greenlam, Fast&Up, JK Tyres, Biba, Urban Company, Aditya Birla Capital, Marico, CP Plus etc. A firm believer in the power of creativity that is data-driven and contextually resonating, Abhinav holds the vision to create an agency with multi-faceted professionals delivering media-agnostic brand & business solutions. He has worked at leading positions across organizations like JWT, M&C Saatchi, Contract, Dhar&Hoon & GE Capital. A lot of his brand work has won multiple national & international awards – from Cannes Lions to Abby & Effie awards to One Show & Adfest. An MBA from the Symbiosis Institute of Business Management – Pune, he is also a graduate in Business Administration. He plans to soon embark on his Doctorate in Marketing Management. Abhinav is also body transformation expert, a passionate biker, a Tata-Crucible & Mastermind India finalist quizzer, a blockchain enthusiast and a musician.