Tr for Teachers

The Indian school education system is one of the largest in the world, with over 26 crore students and 95 lakh teachers. However, these school teachers are severely undervalued, many working without contracts, with extremely low salaries and no health or maternity leave benefits.  

Navneet Education Limited is India’s largest text-book publisher. For the last 60 years, Navneet has been partnering with teachers to create content that helps students learn and perform better. But this year, on Teacher’s Day 2022, Navneet wanted to celebrate teachers and recognize their role in shaping the country.  

There are several highly valued professions in India, many of which are considered prestigious and offer significant financial rewards. These are professions like Doctors, lawyers, engineers etc. And one thing all these professions have in common is a title prefixed to the name of the professional. These titles automatically call out the value and stature of the person who uses it.  

Ironically, the profession that makes all these professions possible, teachers, didn’t have a title.  

So, to bring value and recognition to teaching, Navneet decided to create an official title for teachers - Tr. for Teacher 

The campaign was launched on Teacher’s Day, 5th September 2022, with a social experiment film. It was aired on several platforms like YouTube, Facebook, Instagram, Twitter, and LinkedIn. 

The film invited the country to reflect on the value of teachers and asked people to sign a change. org petition to create an official title of Tr. for Teacher. 

The same conversation was driven forward on social media with the help of posts, stories and videos, asking the public to come together and support the initiative. 

The campaign was even taken to schools and encouraged teachers to start using the title in their classrooms too.