5 Minutes with Dheeraj Sinha

by FCB On 2nd February 2024

LBB’s Tom Loudon caught up with FCB Group CEO India and South Asia to learn how he intends to merge creativity, humanity, and technology.

At the intersection of creativity, technology, and purpose is FCB Group CEO for India and South Asia, Dheeraj Sinha. As a strategic planner, Dheeraj believes that this decade, the world will be divided into people rallying behind creativity and humanity, and those rallying behind data, technology, and AI.

The dynamic leader has worked extensively in the region for Publicis before making the move to FCB, and intends to bring expertise and experience to an FCB team he already has high praise for.

Speaking to LBB, he unravels his motivations for moving to FCB, and envisions a future where creativity, business, and technology converge. Dheeraj aims to elevate the agency to new heights, harnessing their robust legacy and client relationships. Dheeraj emphasises his leadership philosophy, collectivity, and setting global benchmarks to achieve excellence.

Read More: https://www.lbbonline.com/news/5-minutes-with-dheeraj-sinha